Is Lundhags stopping production of skates?

[david-d]

Hej,
I found this article (PDF; 250 Kbyte)
OUTDOOR INDUSTRY COMPASS July 18 2008

http://www.edmpublications.com/dragon-media/Compass_1-_3_OutDoor.pdf

This is on page 4:

Lundhags will be closing down its Swedish
production unit for Nordic skates next year,
as dwindling sales no longer justify
the expense. Sales of these skates by
the Swedish outdoor firm decreased from
about 22,000 to 7,000 pairs over the last
years, after two mild winters. The
capacity of the factory, which is located
in Järpen, in central Sweden, has already
been reduced sharply, but the company
is now looking for ways to have the
skates produced elsewhere.

Is it true that Lundhags will no longer be in the skate
business? I now have 3 pairs of Lundhags skates, one pair for myself and 2 for loaning to friends.

mvh, David Dermott, Nova Scotia, Canada

 

[Malindo]

Hi David,

I was not aware of this situation, but reading the article you are refering to, it's not saying that Lundhags will stop being in the skate-business, but that they are planning to stop producing the skates in their own factory, looking instead for alternative factories for subcontracting the production.

If it true that sales has dropped from 22.000 units to 7.000 units, I guess that such a step, even if it might hurt, would be the only feasible one if they indeed wish to stay in business also in the future. And it would for sure not be the first outdoor brand to locate production outside their own plant.